Construction & renovation
Your next contracts are decided before anyone calls you.
Before picking up the phone, your clients compare several contractors online. We make sure you're the one they call first.
Sources: Stanford Web Credibility Project; 2026 industry studies on home services buying behavior.
Sound familiar?
The problem isn't a lack of jobs. It's a lack of profitable jobs.
Inquiries that waste your time
Every call that doesn't match what you do is time you don't bill.
Quotes that go nowhere
A site that qualifies inquiries upfront — project type, budget, timeline — has you quoting on the right ones.
Unpredictable referrals
It brings good clients, but you don't decide when or how many. Hard to plan a season around.
A site no longer up to standard
It did the job at launch. Since then your competitors modernized theirs — and they're who you're compared to.
Your site didn't get worse. The market got more demanding.
What your next client does before calling you:
Search
Google, Maps, ChatGPT, Claude, etc.
Not in the results? Not in the race.
Compare
They look at your competitors, one site after another
This is where your site wins or loses you a call.
Get reassured
Reviews, job site photos, past work
Nothing reassuring? On to the next one.
Contact you
Only those who cleared the first three steps
Only here does your work come into play.
At no point in this journey does the quality of your work come into play. It matters after — once you've won the call.
Why it matters
For your revenue, winning the contract matters as much as doing it well. We help you land more of them, and better-paying ones, so you can focus on what you do best.
See howA website costs something. A website that makes you miss opportunities costs a lot.
A website is a tool. A tool to capture the interest and contact details of potential clients. A tool that works well brings good results.
Your site’s revenue fits in a single calculation. Change one number, and everything else follows.
The formula
Visitors×conversion rate×signing rate×contract value=site revenue
| Before | After | |
|---|---|---|
| Visitors / month | 600 | 600 |
| Site conversion rate | 1% | 3% |
| Quote requests received | 6 | 18 |
| Signing rate | 1 in 3 | 1 in 3 |
| Contracts signed | 2 | 6 |
| $ | $15,000 | $15,000 |
| Revenue / month | $30,000 | $90,000 |
Same visitors, same signing rate. Only the site changed — and that's the kind of gap that pays a redesign back in weeks, not years.
$15,000 per contract is a conservative value: a bathroom or a roof often goes beyond that. Adjust it to your projects. For reference, a local business site gets 400 to 500 visitors a month on average, a weak site converts between 1 and 3%, a well-built one between 3 and 6%, and roughly one quote in three gets signed.
We don't just build a website. We build a system that brings you clients.
Better-paying projects
Attract the projects you actually want
We position your company around the kind of job you're after, and your work is presented as a portfolio, not a photo gallery.
Your efforts pay off more
More inquiries from the visitors you already have
You already have traffic, whether from ads, Google or word of mouth. We make sure it turns into quote requests.
Time saved
Qualified inquiries, automatic replies
Inquiries arrive with what you need to assess the project, and the client gets a confirmation while you're still on site.
Get chosen
To be chosen, you have to be found
Local SEO across your service areas, on Google as much as in answers from AI assistants like ChatGPT.
Already running ads?
The same quote requests, for half the budget. The only difference: your site's conversion rate.
Current site
- Ad budget / month
- $1,500
- Clicks on your ads
- 200
- Quote requests
- 8
Optimized site
- Ad budget / month
- $750
- Clicks on your ads
- 100
- Quote requests
- 8
Based on a cost per click of about $7.50, in line with the 2026 renovation industry average.
Rather grow? Keep your $1,500 a month and get 16 inquiries instead of 8.
Our game plan
You already manage job sites. You shouldn't have to manage your agency too.
A 30-minute call
Your situation, your numbers, what your competitors are doing. You leave with findings, commitment or not.
A costed plan
The strategy: what we do, why, how much, how long, and the target based on your numbers.
We build
Design and technical alike. You approve at key steps, without managing the project.
We optimize
Inquiries received, project quality, Google rankings: we optimize continuously.
Is this for you?
We work well together if…
You're good at what you do, but it doesn't show enough online
You see your site as an investment that has to pay back
You're open to optimization and growth
It's probably not for you if
- You want a site just to "be online", with no goal behind it
- You plan to slow down your business in the coming months
We'd rather tell you upfront than waste a call of yours.
How much more could you make?
Enter what you get today. The estimate adjusts live.
Forms filled and calls that come from the site — not word of mouth
I know my traffic (Google Analytics)
Potential additional revenue over 12 months
$24,000 – $48,000
≈ $2,000 – $4,000 MORE per month, on top of your current revenue
- Inquiries / month
- 5 → 7 – 9
- New clients / month
- +0.4 to 0.8
- Site revenue / month — current → potential
- $5,000 → $7,000 – $9,000
- 40–80% conversion lift, based on our projects
- Only what goes through your site
- Gross revenue, capped at 5.5% conversion
- This only accounts for your current visitors. More visitors (SEO, ads, Google profile) would add to this amount.
- Already at full capacity? More inquiries let you pick the best-paying projects.
And this is only the start. Follow-ups, SEO and advertising add on top of this number.
30-minute call, no commitment
Questions we get asked
Is it free to talk?
Yes. A first call is good for both sides: we see whether there's a fit and how we can help. If there isn't, we stay in touch, and all the better if we brought you some value in a short time.
How much will it bring in?
That's exactly what we look at together on the call. We start from your numbers (inquiries received, contract value, signing rate) and your goals, then tell you where the potential is: your site, your ads, your SEO or your Google profile. No need to prepare anything, a simple conversation is enough.
What does it cost?
It depends entirely on scope. A well-built brochure site and a site with multiple services, content to produce and integrations with your tools are not the same engagement. Above all, we only work with clients we can bring a real return to. So the question isn't just what it costs, but what it brings in, and that's what we figure out together. You then get a firm price, never an open-ended hourly rate.
What exactly do you do?
It depends on what you need. Some clients hand us only their website, for example because they already have an agency running their ads. Others hand us the whole acquisition system: the complete journey, from the moment someone searches for you to the quote request, improving every step. Depending on your situation, that can cover your site, local SEO, Google profile, ads, emails or social media. Either way, the goal stays the same: more inquiries, and better ones.
Do you rebuild my whole site or edit the one I have?
Most often it's a redesign, because that's where conversion gains are biggest. A redesign can cover design, branding, copy, loading speed and the system that manages your content. If your site has good foundations, we can also optimize it without starting over. We recommend what brings in the most, not what costs the most.
Do you handle ads and social media too?
Yes. That said, we rarely start with ads: sending paid traffic to a page that doesn't convert means paying more for the same result. Once the site is solid, every ad dollar works harder.
My site is only 4 or 5 years old. Is this really necessary?
Often yes, but not for the reason people assume. Your site didn't degrade: expectations went up. In five years your competitors rebuilt theirs, Google changed its criteria, and a share of searches now runs through AI assistants that read sites differently. We can tell you honestly in 30 minutes, even if the answer is that yours still holds up.
When do we start?
Whenever you're ready. After the call, we send you the costed plan. Once it's accepted, we give you a clear start date and stick to it.
How long before it's live?
Typically 4 to 8 weeks, depending on project size and how fast we get your job site photos and approvals. We work in stages, so you see the site take shape as we go.
Will I be able to edit the site myself?
If it matters to you, yes: we integrate a content management system that lets you add projects, change text or publish photos without touching code. It isn't necessary for everyone though, and it affects the budget. We look at what you actually plan to change before recommending it.
We want to hear from you
Thirty minutes, your numbers, an honest look at what's holding you back. Even if we don't work together, you leave with something useful.