Case Study

Momenti

A minimalist, waterproof jewelry brand crafted down to the smallest detail: brand identity, Shopify store, email marketing and paid ads.

bemomenti.com
Momenti — page d'accueil, visuel femme
Momenti — page d'accueil, visuel homme

The homepage hero alternates between a men's and women's visual

+300 %
Site conversion rate: from 1% to 3.5%
×4
ROAS on the best-performing ad campaigns
Branding
Brand identity designed by Klera Solutions
Shopify
Full e-commerce store

Context & objective

Momenti is a jewelry brand for men and women — necklaces, bracelets and earrings — built around minimalist design and waterproof durability for everyday wear. The mandate covered the full brand: visual identity, Shopify store, product presentation, email marketing and paid ads, to build a cohesive experience from the first click to purchase.

What we delivered

  • Complete brand identity: logo, palette and visual direction
  • Custom Shopify store, men's/women's layout and product presentation
  • Email marketing flows (welcome, abandoned cart, promotions)
  • Paid ad campaigns: offer, bundle and creative testing

Mobile experience & product presentation

Most e-commerce traffic happens on mobile. The store was built mobile-first: simple navigation, clear product pages and a frictionless buying journey.

Significant work also went into product visuals — consistent layout, promotional badges and a cohesive presentation across every collection.

Momenti — page d'accueil sur mobile
Momenti — collection de bracelets sur mobile

Results & optimization

1% → 3.5%
Site conversion rate improved (+300%) through product page and checkout funnel optimization
×4
ROAS on the best-performing campaigns, reached through ongoing testing rather than on the first try
A/B testing
Offers and bundles tested continuously to find the combinations that convert best
Creatives
Multiple images and videos tested in ads to maximize campaign performance

These results vary by campaign and period — as with any ad account, some offers perform noticeably better than others. That's exactly why we test continuously.

E-commerceShopifyBrandingEmail MarketingAdsLive

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